Privacy Policy

Last updated: June 30, 2026

At Marche Lino, protecting your privacy and personal data is a priority. This Privacy Policy describes how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR, EU 2016/679) and applicable laws within the European Union.

By using our services, you acknowledge that you have read and understood this policy.

This policy applies to all visitors, customers, and users of our active markets: Germany, Austria, Denmark, Spain, France, Netherlands, Poland, Czech Republic, Romania, Italy, Ireland and Sweden.

1. Data controller

Marche Lino - LRS ECOM B.V.
Address: Paxtonstraat 3N, 8013 RP Zwolle, Netherlands
Email: info@marchelino.com

2. Data collected

Identity data: first name, last name
Contact details: address, email, phone
Order data: products, amounts, history
Payment data: processed securely via Shopify Payments (Stripe)
Technical data: IP address, browser, device
Browsing data: pages visited, interactions
Communication data: messages sent to customer service

3. Purposes and legal bases

Contract performance: order processing, deliveries, customer service
Legal obligations: invoicing, tax compliance
Legitimate interest: site improvement, fraud prevention, security
Consent: sending marketing offers and use of certain cookies

4. Cookies

We use cookies to improve your experience, analyze traffic, and offer tailored content.

Non-essential cookies are subject to your consent
You can manage your preferences at any time via our cookie banner

5. Retention period

Your data is retained for the following indicative periods:

Order and billing data: 10 years (EU accounting obligation)
Marketing and newsletter data: until consent is withdrawn or a maximum of 24 months of inactivity
Browsing and analytics cookie data: maximum 14 months
Customer service data: 3 years after the request is closed

6. Data sharing

Service providers (payment, delivery, hosting)
Shopify: Shopify Privacy Policy
Legal authorities if required

We never sell your personal data.

6bis. Tools and service providers we use

Your information may be shared with the following categories of recipients and subcontractors. This list is not exhaustive and may be updated as we add or remove services:

Platform and payment

Shopify Inc. - online store hosting, order management, payment processing (Shopify Payments).
Payment service providers: PayPal, Shop Pay, Apple Pay, Google Pay, and other gateways used at checkout.
TrackiPal: automatic synchronization of PayPal transactions and tracking numbers.
Disputely / Chargeflow: chargeback and payment dispute management.

Email and SMS marketing

Klaviyo: email and SMS marketing as well as segmentation (only with your consent).
SMSGo: abandoned cart recovery via SMS (only with your consent).
Yotpo: email and SMS campaigns, customer reviews.
Aftersell: post-purchase upselling and follow-up campaigns.

Analytics, attribution, and user behavior

Google Analytics / Google Ads: traffic analysis and advertising (only with cookie consent).
Microsoft Clarity: session recordings and heatmaps to improve user experience (UX) (only with cookie consent).
Propel Replays & Heatmaps: session recordings and user behavior analysis.
TrackBee: cross-channel marketing attribution and analytics.
wetracked.io: conversion tracking and ad attribution.

Advertising and sales channels

Meta (Facebook, Instagram): targeted advertising and social commerce (only with cookie consent).
Google & YouTube: Shopping ads and video campaigns (only with cookie consent).
Pinterest: advertising and product pins.
Microsoft Advertising: Bing ads.

Customer service

Help Scout: management of customer requests and support tickets.
SmartBot / Jack AI: AI assistance in customer communication.
Shopify Inbox: live chat with customer service.

Logistics and delivery

International carriers - for delivery of your order.
ParcelWILL (Parcel Panel): parcel tracking and delivery notifications.

Public authorities - when required by law (tax authorities, judicial authorities).

All our subcontractors are contractually required to respect the confidentiality of your data and to process it only on our instructions, in accordance with Art. 28 of the GDPR.

7. International transfers

Some of our providers may be located outside the European Union, notably in the United States (Shopify, Google Analytics, Meta, Klaviyo).

In these cases, we ensure that appropriate safeguards are in place:

EU-US Data Privacy Framework (DPF): for DPF-certified US providers.
Standard Contractual Clauses (SCC): approved by the European Commission for other transfers outside the EU.

More information: https://www.dataprivacyframework.gov/.

8. Security

We implement appropriate technical and organizational measures (SSL, secure access, etc.) to protect your personal data.

9. Your rights

In accordance with the GDPR, you have the following rights:

Right of access
Right to rectification
Right to erasure
Right to restriction of processing
Right to data portability
Right to object
Right to withdraw your consent at any time
Right to lodge a complaint with a supervisory authority

To exercise your rights, contact us at: info@marchelino.com

9bis. Competent supervisory authorities

In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority of your country of residence:

France: CNIL (Commission Nationale de l'Informatique et des Libertés)
Poland: UODO (Urząd Ochrony Danych Osobowych)
Germany: BfDI
Spain: AEPD

10. Children's data

Our services are not intended for persons under 16 years of age. We do not knowingly collect data about them.

11. Links to third-party sites

Our site may contain links to external sites. We are not responsible for their privacy practices.

12. Changes

We reserve the right to modify this policy at any time. The updated version will be published on this page.

Contact Details

Marche Lino
LRS ECOM B.V.
KVK: 96816031
VAT: NL867774125B01
Address: Paxtonstraat 3N, 8013 RP Zwolle, Netherlands
Email: info@marchelino.com
Phone: +31 6 20081625
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