Information
Cookie Policy
Last updated: June 15, 2026
This document explains how Marche Lino uses cookies and similar technologies on the marche-lino.com website. It supplements our Privacy Policy.
1. What is a cookie?
A cookie is a small text file placed on your device (computer, phone, tablet) when you visit a website. Cookies allow the website to remember your actions and preferences (language, cart, session identifiers) in order to improve your browsing experience.
We also use similar technologies such as pixels, web beacons, and local browser storage. For simplicity, all these technologies are referred to below as “cookies.”
2. Categories of cookies we use
2.1 Strictly necessary cookies
Essential for the operation of the website. For example, they allow us to remember your cart, login session, language choice, or acceptance of cookies. These cookies do not require your consent (legal basis: legitimate interest, Article 82 of the French Data Protection Act).
- Shopify session (cart, checkout, authentication)
- Language and regional preferences
- Storage of your cookie consent choice
- Fraud prevention and security
2.2 Analytics and audience measurement cookies
These help us understand how you use the website (pages viewed, duration, journey) in order to improve it. They are placed only after your consent.
- Google Analytics (Google Ireland Ltd.) - aggregated usage statistics
- Microsoft Clarity (Microsoft Corp.) - heatmaps and anonymized session recordings
- Propel Replays & Heatmaps - UX behavioral analysis
- TrackBee - multi-channel attribution
2.3 Advertising and marketing cookies
These allow us to personalize advertisements shown on other websites and measure the effectiveness of our campaigns. They are placed only after your consent.
- Google Ads - remarketing, conversion measurement
- Wetracked - conversion and user journey analysis
- Klaviyo - email marketing segmentation
2.4 Functional cookies
These improve website functionality (chat, product recommendations, embedded videos). They are placed after your consent.
- Aftersell - post-purchase recommendations
3. Cookie retention period
In accordance with CNIL recommendations, the maximum lifetime of cookies placed on your device is limited to 13 months. Once this period expires, you will be asked to provide your consent again.
The data generated by these cookies (aggregated statistics, user journeys) is retained for a maximum period of 25 months.
4. Managing your preferences
You can accept, refuse, or withdraw your consent to non-essential cookies at any time:
- Via our consent banner: a “Cookie preferences” link is available at the bottom of the page.
- Via your browser: most browsers allow you to block or delete cookies. Consult your browser's help section:
Refusing non-essential cookies does not prevent access to the website, but may limit certain features.
5. International transfers
Some of our service providers (Google, Meta, Microsoft, TikTok) are established outside the European Union. Where a transfer outside the EU takes place, it is governed by the European Commission's Standard Contractual Clauses or an adequacy decision. More information is available in our Privacy Policy.
6. Your rights
You have the right to access, rectify, erase, restrict, object to, and port the data collected through cookies. To exercise these rights, contact us at info@marchelino.com.
You may also lodge a complaint with the CNIL (www.cnil.fr) or any other competent supervisory authority.
7. Changes to this policy
This cookie policy may be updated to reflect changes to our website, the tools we use, or applicable regulations. The date of the last update appears at the top of this page.
8. Contact
For any questions regarding the use of cookies on marche-lino.com:
- Email: info@marchelino.com
- Address: LRS ECOM B.V., Paxtonstraat 3N, 8013 RP Zwolle, Netherlands
