Juridisk
Cookie Policy
Last updated: June 15, 2026
This document explains how Marche Lino uses cookies and similar technologies on the site marche-lino.com. It complements our Privacy Policy.
1. What is a cookie?
A cookie is a small text file placed on your device (computer, phone, tablet) when you visit a website. Cookies allow the site to remember your actions and preferences (language, cart, session IDs) to improve your browsing experience.
We also use similar technologies such as pixels, web beacons, and browser local storage. For simplicity, all these technologies are referred to as “cookies” below.
2. Categories of cookies we use
2.1 Strictly necessary cookies
Essential for the site’s operation. They allow, for example, to remember your cart, login session, language choice, or cookie acceptance. These cookies do not require your consent (legal basis: legitimate interest, Art. 82 Data Protection Act).
- Shopify session (cart, checkout, authentication)
- Language and regional preferences
- Remembering your cookie consent choice
- Fraud protection and security
2.2 Analytics and audience measurement cookies
Help us understand how you use the site (pages viewed, duration, navigation) to improve it. Placed only after your consent.
- Google Analytics (Google Ireland Ltd.) - aggregated usage statistics
- Microsoft Clarity (Microsoft Corp.) - anonymized heatmaps and session recordings
- Propel Replays & Heatmaps - UX behavioral analysis
- TrackBee - multi-channel attribution
2.3 Advertising and marketing cookies
Allow personalization of ads shown on other sites and measure the effectiveness of our campaigns. Placed only after your consent.
- Meta (Facebook, Instagram) - advertising pixel, retargeting
- Google Ads & YouTube - remarketing, conversions
- Pinterest - conversion and remarketing tag
- TikTok (if applicable) - ad conversion tracking
- Klaviyo - email marketing segmentation
2.4 Functional cookies
Enhance site features (chat, product recommendations, embedded videos). Placed after your consent.
- SmartBot – conversational assistant
- Aftersell – post-purchase recommendations
- YouTube – playback of embedded videos
3. Cookie retention period
In accordance with CNIL recommendations, the maximum lifespan of cookies placed on your device is limited to 13 months. After this period, your consent will be requested again.
Data generated by these cookies (aggregated statistics, user journeys) is kept for a maximum of 25 months.
4. Managing your preferences
You can accept, refuse, or withdraw your consent to non-essential cookies at any time:
- Via our consent banner: a “Cookie Preferences” link is available at the bottom of the page.
- Via your browser: most browsers allow you to block or delete cookies. Check your browser’s help:
Refusing non-essential cookies does not prevent access to the site but may limit certain features.
5. International transfers
Some of our providers (Google, Meta, Microsoft, TikTok) are established outside the European Union. When a transfer outside the EU occurs, it is governed by the European Commission’s Standard Contractual Clauses or an adequacy decision. More information is available in our Privacy Policy.
6. Your rights
You have the right to access, rectify, erase, restrict, object to, and port the data collected via cookies. To exercise these rights, contact us at info@marchelino.com.
You can also file a complaint with the CNIL (www.cnil.fr) or any other competent supervisory authority.
7. Changes to this policy
This cookie policy may be updated to reflect changes to our site, the tools we use, or applicable regulations. The date of the last update is shown at the top of this page.
8. Contact
For any questions regarding the use of cookies on marche-lino.com:
- Email: info@marchelino.com
- Address: LRS ECOM B.V., Paxtonstraat 3N, 8013 RP Zwolle, Netherlands
